Show Posters 2026
Category:
Graphic Design
Client:
Velocity: RIT's Urban Dance Crew
The Goal
Promote my dance team's annual showcase and competition, RBDC 2026 (RIT's Best Dance Crew).
The Result
I coordinated the shoot from which all the photos are sourced, and I was the lead designer. This year's show and video theme was "Disco," so I took inspiration from Soul Train and other music- and dance-related media from the 70s. The set with the purple background was intended as digital signage, while the black background was intended for print.
The Process
In our digital signage, I took inspiration from Uncle Sam posters to call-to-action our audience and encourage them to come to the show. It will be on large-scale visual display (displayed on a Jumbotron on campus for the 3 weeks prior to the show). I used vintage photo filters and funky typefaces to reflect the disco feel.
In our physical signage, I came up with 5 general templates for how the type "RBDC 2026" would be displayed alongside the cutout of the team member. It was exciting to play with just 4 letters and 4 numbers; given their symmetry and simplicity, I was able to explore how the poses in the photos could interact with the anatomy of the type characters.